Leadership in Biotech

Tag: design thinking

Photo of The Design Thinking Toolbox and The Design Thinking Playbook on a wooden table, next to two small houseplants

From Sticky Notes to Systems: What Design Thinking Taught Me

Why I Bought These Books

If I’m remembering correctly, like most of the good books in my life, I first checked The Design Thinking Toolbox out of the library. I didn’t necessarily expect much, mostly just a quick skim for ideas. But I found myself bookmarking pages, jotting down thoughts on sticky notes, and eventually admitting the obvious: I needed to own it. And if I was going to own it, I might as well get The Design Thinking Playbook too.

These books became part of my early days building the Discovery function at Veracyte. One of the first clear priorities I was given was to design an “Innovation Day” — which I immediately rebranded as Discovery Day. “Innovation” belongs to everyone, and I didn’t want a single team cornering that territory. Discovery, on the other hand, is an invitation.

The event eventually became an annual gathering of leaders from across our globally distributed organization: a chance to explore the trends shaping the future of diagnostics and translate those insights into Discovery priorities for the year ahead.

But in those first few weeks, all I knew was this: If people were going to fly across the world to sit in a room together, we couldn’t have them passively listen. The day had to be interactive. Engaging. Alive.

So I turned to design thinking for inspiration, and these books delivered.

They gave me concrete ideas for workshops, facilitation frameworks, and hands-on ways of bringing people into the conversation. They reminded me how to separate divergent and convergent thinking so we didn’t collapse creativity before it could breathe. They helped me draw out voices from across functions and levels, and design an experience that felt energizing rather than performative.

And the influence didn’t stop at Discovery Day.

What Design Thinking Means in My Leadership

Design thinking has become one of the engines of how I lead.

At its core, design thinking gives me a disciplined way to bring people together around complex problems. Not to perform collaboration, but to practice it. It pushes me to create rooms where people feel invited in, where ideas can breathe, and where we resist the urge to collapse creativity too quickly.

It’s also a structural reminder: explore before you evaluate; diverge before you converge; listen before you decide. That sequence has shaped how I architect conversations, how I build alignment across functions, and how I design cultures that don’t default to the loudest voice in the room.

It’s not about sticky notes.

It’s about designing practices and systems that surface insight, reduce fear, and make it easier for people to see what’s possible together.

Image of a stack of books sitting on a wooden table in a living room.

Kristin’s Bookshelf

My husband has been nudging me for months to expand the book recommendations on my website. So this Saturday afternoon, I finally pulled apart the bookshelf in my bedroom and dusted off a few of my favorites.

It was oddly comforting to revisit these old friends, each one a marker of who I’ve become as a leader. Every book holds a lesson I had to learn the hard way: a moment when the situation demanded that I grow, shift, or rethink how I was showing up.

Looking at them together, I’m reminded that the core elements of leadership — culture, behavior, systems, and meaning — aren’t separate domains. They weave together. They shape how we decide, how we relate, and how we build environments where people can do their best work.

Still, because humans love categories, I sorted this shelf into five sections:

  1. Design Thinking
  2. Ways of Working
  3. Working Better With Humans
  4. Strategy & Systems
  5. Books That Inspire Me and Keep Me Honest

If you look closely, you’ll see the edges of dozens of sticky notes sticking out at odd angles. I’ve really lived with these books. But I don’t just read them once and walk away, I return to them. I re-read to remember, to recalibrate, and to trace the leadership muscles I’ve built and the ones I’m still strengthening. These books help me remember who I am, and who I want to be, especially in the moments that test both.

So I’d love for you to join me as I walk through my leadership bookshelf over the next few weeks — not as a list of recommendations, but as a guided tour of the ideas and practices that shaped me. My hope is that we come away with a fuller, more human view of what it means to lead, and how to tap into the best of our humanity.

Goodness knows we need it.

Powered by WordPress & Theme by Anders Norén